Pearls of Uganda: An innovative approach to cultural & community tourism packaging

Written by  Laura Ell
Pearls of Uganda: An innovative approach to cultural & community tourism packaging Pearls of Uganda

Pearls of Uganda launched in March with partner Uganda Community Tourism Association (UCOTA) amidst plenty of fanfare and support from the tourism industry as well as the media. The concept involves partnering cultural tourism packages offered by communities in Uganda, with leading local tour operators and lodges in order to showcase these amazing experiences which have to date been overlooked becuase of their remote locations and difficulty in finding a system sutiable for marketing and reservations. Experiences range from African Craft Workshops to hiking The Batwa Trail with decendents of the oldest indigenous peoples of Africa. Why the name Pearls of Uganda? When Winston Chirchill traveled to this lush destination teeming with wildlife and natural attractions he named Uganda the "Pearl of Africa'. And as the community tourism experiences are also gems, the name "Pearls of Uganda' seemed most suitable.

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