Displaying items by tag: Lodges

The Bolivian eco-lodge San Miguel del Bala is one of the Undiscovered Travel Collection’s most successful stories far had been for. Since the Undiscovered Travel Collection launched the lodge’s campaign business has vastly improved. San Miguel del Bala has received more guests and increased overall profits, which means earnings within the community have also gone up. While the campaign’s benefits are apparent in Bolivia, this case is also a stand out among the collection and a benchmark for the success of our other campaigns.

Although the San Miguel del Bala campaign was launched independently, it is also part of the Undiscovered Travel Collection’s Green Action: Sustainable Tourism Certification program in Rurrenabaque. A long-time favorite among backpackers, Rurrenabaque is just starting to emerge as a sustainable tourism destination. The Green Action certification program is leading the way in educating tour operators on developing more responsible business practices while mitiaging the negative effects of tourism on the environment and preserving the local culture.

Now that several accommodations passed Green Action’s requirements the Program and Rurrenabaque is about to launch its new website, the Undiscovered Travel Collection is ready to launch a new marketing campaign for Rurrenabaque. It will follow a similar campaign strategy to San Miguel del Bala, but this time it will be marketing a destination rather than a single lodge. Make sure to like our Facebook page so you are one of the first to see the new destination Rurrenabaque website!

Published in Bolivia

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